How patio heating ensures extra turnover in the hospitality industry
For many hospitality businesses, the terrace is one of the most important components of total revenue. Especially during spring, summer, and autumn months, guests often choose a comfortable outdoor spot. However, many hospitality businesses still miss out on revenue as soon as the temperature drops. With modern electric patio heating, you can keep your terrace open much longer, and guests will remain comfortable outdoors even on colder days and evenings.
A heated patio generates more revenue
Studies within the hospitality industry show that businesses with patio heating generally generate more revenue than those without a heated patio. According to industry figures, a patio accounts for approximately 28% of total hospitality revenue on average. For businesses that can use their patio almost all year round, this percentage even increases to about 35%.
That difference may seem small, but it can have enormous consequences for total annual revenue.
Example calculation hospitality patio
Annual revenue hospitality business: €500,000
Average patio revenue without heating: ± €140,000
Patio revenue with heated year-round patio: ± €175,000
Potential additional revenue: ± €35,000 per year
For many hospitality businesses, a heated patio therefore directly means more guests, higher occupancy, and extra revenue during colder months.
Why guests choose a heated patio
On chilly evenings, guests almost always choose the most comfortable patio. When your patio feels warm and comfortable, guests tend to stay longer and often order extra drinks, desserts, or another round. Especially during spring and autumn, patio heating can make a big difference.
In addition, a heated patio provides a more luxurious appearance and more atmosphere. Modern infrared patio heaters provide instant heat without long warm-up times and are much more efficient than traditional gas heaters.
Electric patio heating is the future
More and more hospitality entrepreneurs are switching to electric infrared patio heating. Not only because of the comfortable warmth, but also because gas heaters are increasingly under pressure due to stricter regulations and sustainability goals from municipalities.
Electric infrared heaters offer several advantages:
Direct heat without energy waste
No open flame or gas cylinders
Modern appearance
Low maintenance
Suitable for awnings and patios
More energy-efficient than traditional gas heaters
Therefore, electric patio heating is not only more comfortable for guests but also a smart investment for the future of hospitality.
Patio heating quickly pays for itself
Many hospitality entrepreneurs think that patio heating is a large investment, while quality infrared patio heaters are now available from approximately €140 to €230. Compared to the extra revenue a heated patio can generate, this investment often pays for itself within one season.
Leave a comment